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Plymouth was an American automobile brand founded in 1928 by Chrysler to offer affordable yet stylish vehicles. It became known for models like the Plymouth Fury, Barracuda, and Road Runner, which gained popularity in the muscle car era. Plymouth played a significant role in the mid-century American car market, competing with brands like Ford and Chevrolet. However, due to declining sales, Chrysler discontinued Plymouth in 2001, integrating some of its models into the Dodge and Chrysler lineups. Despite its discontinuation, Plymouth remains a beloved name among classic car enthusiasts.